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21-22 City Edition Uniform

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Across the league, the NBA 2021-22 City Edition challenged each team to reflect on their history & build a visual representation of their franchise's greatest moments. As one of the few teams to design their uniform in-house, we created a campaign that pays homage to the people, places, and eras that define Warriors basketball.

We wanted each detail to be thoughtful, evocative, and prideful. To take pieces of Run TMC, the We Believe era, Oracle Arena, the Splash Brothers, and the six (now seven) Championship banners hanging in the rafters, and present them as a cohesive narrative. This design celebrates the wins and the losses, the players and the fans, the past and the future, all of which Warriors basketball is built on today.


Co-Designers:
Sean McCabe & Len Kori

Additional Direction by
Jason Lim & Jason Lindeman



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