Nexent
_Nexent (previously BlackRobot Games) is parent company to a number of thoughtfully-designed mobile games. They wanted to move away from dark, sci-fi branding and shift toward a new identity. One that felt like tech but with good design at the forefront. Like formal thinking but with personal touch. Like something that would appeal to someone looking for more than your average game.
The resulting branding is simple, active, and versatile. It speaks to classic design with nods to the Bauhaus primary colors and geometric shapes that fit within each other. The design is not only playful in result but was also playful in development. The X icon, formed by the extension and connection of letters, interlocks seamlessly with itself and anchors the brand to the world of casual gaming.
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