Oakland Forever

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In 2019, the Warriors completed playing 47 seasons at Oracle Arena in Oakland and established their new home at Chase Center in San Francisco. To recognize Oakland as a central part of their identity, we launched a campaign that pays homage to one of the most beloved and iconic times in Warriors history, the We Believe era.

The 2020-21 City Edition campaign started with the players' uniform and expanded to multiple court designs, one of the most successful merchandise launches in Warriors' history, and even a shoutout from Vice President Kamala Harris. Shown here are a handful of elements that I developed for this multi-faceted tribute to Dub Nation's roots in Oakland, CA.

Additional Direction by

Jason Lim & Jason Lindeman

ADC Awards - 2021 Winner

In-House - Brand / Communication Design / Branding

Hashtag Sports - 2022 Shortlist

Best in Direct-to-Consumer or Social Commerce

Hashtag Sports - 2022 Shortlist

Best Brand Sponsorship

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