Brand Campaign + Illustration (001)
Returning to the field where they played their first match, Sacramento Republic FC hosted a commemorative game that took the team back to where it all began, Hughes Stadium.
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Brand Campaign + Art Direction (002) 
A campaign that honors the city of Oakland’s legacy in the Warriors franchise and pays homage to one of the most beloved and iconic times in Dubs history, the We Believe era.
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Creative Direction + Logo Design (003)
Italian mobile game studio, Nexent, sought a new identity. One that felt like tech but with good design at the forefront.
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Digital Graphics (004)
A medley of graphics used in the digital space across a variety of platforms.
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Brand Campaign (005)
Celebrating the 75th anniversaries of the Golden State Warriors and of the NBA, the 2021-22 Warriors City Edition Uniform was designed to be a story of moments in history.
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Packaging (006)
Sacramento Republic FC and Century Oaks Winery came together to celebrate a decade of success on and off the pitch through a co-branded wine release.
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Out-Of-Home (007)
Large-scale vinyl prints for marketing use around San Francisco, including Warriors' parade bus design and in-arena wall wraps.
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Illustration (008)
A set of illustrations that pay tribute to twenty-eight Black game changers as part of the Warriors Black History initiative.
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Layout (009)
A book of 33 impactful stories from The Daily, a chronicle of connection written by Golden State Warriors employees during peak COVID times.
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Serena Marini is a freelance creative who splits time between Ashland, OR and the San Francisco Bay Area.

About ︎︎︎



︎︎︎ Basketball ︎︎︎

︎︎︎ Football ︎︎︎

︎︎︎ Music ︎︎︎

︎︎︎ Film ︎︎︎